Why AI Makes Up Fake Features About Your Product (And How to Stop It)

Has this ever happened to you? Out of curiosity, you ask ChatGPT to summarize what your business does. It types out a glowing review, but halfway through, you read something terrifying:

"...they also offer 24/7 dedicated phone support and free international shipping!"

Wait a minute. You are a three-person startup. You absolutely do not offer 24/7 phone support, and shipping a mug to Australia costs you $45.

Why did the AI confidently lie about your business? In the AI world, this is called a hallucination. And if it's telling you this, it's telling your potential customers the same thing.

Here is why AI models make things up about your company, and how you can stop them.

The Problem: AI is a People Pleaser

Large Language Models (LLMs) like Claude, Gemini, and ChatGPT are essentially high-powered autocomplete machines. They are trained to predict the next logical word in a sentence.

When an AI scans your website and finds missing or vague information, it doesn't always say, "I don't know." Instead, it tries to be helpful by filling in the blanks using patterns it learned from millions of other websites in your industry.

If 90% of your competitors offer "24/7 phone support," and your website doesn't explicitly state what kind of support you offer, the AI might just guess that you offer it, too.

How to Stop the AI Hallucinations

To keep AI from putting words in your mouth, you need to leave absolutely no room for interpretation.

1. State What You Don't Do

We are used to only putting our best foot forward on our websites, but AI benefits from boundaries. If you only operate in North America, say: "Shipping currently limited to the US and Canada." If you only do email support, say: "Our team provides 100% email-based support." Explicit boundaries stop the AI from guessing.

2. Ditch the Vague Taglines

If your homepage hero text is "Unleashing the power of tomorrow's workflows," the AI is going to have to guess what you actually sell. Replace vague marketing speak with concrete facts. "We sell project management software for construction teams."

3. Build a "Facts & Pricing" Table

AI models are obsessed with structured data. A simple, beautifully formatted HTML table comparing your pricing tiers or listing your exact features is like a magnet for an LLM. It will extract those exact facts rather than trying to invent them.

Take Back Your Narrative

You shouldn't let a robot guess what your business does. You need to dictate the facts.

Want to see exactly what facts AI is extracting from your site (and catch any hallucinations before your customers do)? Run a free scan on BotSignal.Dev today. We'll show you the exact data points LLMs are pulling from your pages, so you can correct the record.